Generally we use the term ‘soap’ing if one is trying to impress the others. And right now, some are saying that Nagarjuna is doing something similar. But then this soaping is not about impressing someone but coming up with something different and creative. We are talking about Nag’s new movie ‘Greeku Veerudu’ and its promotion.Recently, a teaser was released and along with Nag and Nayantara romancing in the song, the video also contains an ad about the famous Lux soap. Never before has such a thing been attempted in Tollywood and this teaser is catching the attention of many as they call it a variety promotion.
Many TV channels have taken to this new format of promotion and they are doing a lot of hungama from their end. Most importantly, director Dasaradh must be appreciated for coming up with this idea and both the Lux ad and the romantic song have blended very well. This is sure to start a new concept in promotions.
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