We have already said tonnes to times about the sentiments engulfing each and every person in Film Industry. Right now, people are asking our stylish hero to give a watch about lip-kiss sentiment.

Apparently, the news of hero Allu Arjun locking lips with dusky seductress Amala Pal for 'Iddarammayilatho' has become a rage in Film Nagar now. While many romance lovers are enjoying this, some mega fans are said to be worried with film's fate. They say that when Bunny locked lips with Bhanusri Mehra in 'Varudu' and Kajal Agarwal in 'Arya 2', both films had bitten dust at Box Office. So we have to see how Bunny's third time kissing will result into.

Cine analysts however felt that whatever Allu Arjun has done in his previous two flicks is like touching lips with lips but not a lip lock. But what he is going to do in 'Iddarammayilatho' is different. Only time will tell the real fate of this 'lip-kiss' anyway.